Referrals aren’t earned just by showing up — they’re earned by knowing your value and aligning it with what your referral sources care about most.
In this on-demand webinar, we’ll explore how home health sales reps and growth leaders use persona-based data to tailor their message to each role’s priorities, demonstrate value with confidence, and build stronger, more productive referral relationships.
Whether you’re meeting with a discharge planner, physician, or care manager, each referral persona has unique priorities and pressures. Learn how to tailor your message to what matters most — and earn the right to ask for the referral.
In this on-demand webinar, we cover:
- Common referral personas in Home Health — and what they value most.
- Building persona-based plays: align solutions, tailor messaging, handle objections.
- Coaching tips for leading smarter, persona-driven conversations.
- How to track what’s working using performance insights.
Watch on-demand today!
