Assess, Diagnose, Plan, Execute

A growth strategy built on data, not guesswork.

Trella’s strategic consulting team combines deep post-acute expertise with the industry’s most trusted market intelligence — helping your team assess opportunity, diagnose performance gaps, and execute a data-driven growth strategy with confidence.

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Discover your direct roadmap to growth

Consistent growth takes more than market data. It takes a clear plan that aligns your sales, marketing, operations, and executive priorities around the opportunities most likely to move your business forward.

Trella’s healthcare consulting services help post-acute care organizations turn market intelligence into practical growth strategies — so every decision is grounded in data, focused on outcomes, and built for action.

We’re specialists, not generalists

Our consulting team is focused on post-acute growth, referral strategy, and care continuum performance. We understand the market dynamics, referral patterns, and operational challenges that shape your business.

We focus where it matters most

We help your team identify the highest-value opportunities across markets, accounts, partnerships, payers, and service lines — so you can prioritize the work that drives measurable growth.

We use practical tools

Our referral growth methodology helps uncover performance gaps, clarify priorities, and give your team a practical roadmap for sales planning, sales execution, and ongoing performance improvement.

We love a challenge

When growth feels complex, we help simplify the path forward. Our team helps break down barriers, align stakeholders, and turn healthcare data into decisions your organization can act on.

“What’s unique about Trella Health Strategic Consulting is that we know the data. We know the data inside and out. So our ability to help customers find that competitive advantage, leverage it in their market, and facilitate the growth of their business — using a data-driven strategy — is something we are uniquely positioned to do.”

– Jess Chew, Executive Vice President of Growth, Trella Health

Trella Health’s Referral Growth Methodology

Trella’s strategic consulting services deliver a referral growth methodology customized to your business needs. From market assessment to sales execution, we help your team define where to compete, how to prioritize, and what actions will drive your desired outcomes.

Expand each growth activity to see full offering of services.

Growth Strategy

Market Intelligence

Segmentation
Assessment
Account prioritization
Contact personas
Competitive analysis
Market share anaylsis

Solutions Programs and Differentiators

Service line positioning
Value proposition development
Growth opportunity identification

Partnerships

Payers
Value-based care programs
Joint ventures
Preferred provider arrangements
Strategic partnerships
Mergers and acquisitions

Sales Planning

Referral Growth Plan

Priority accounts
Referral growth levers
Value proposition development
Measuring and monitoring performance
Territory design
Territory management

Sales Playbook

Rep expectations
Leader expectations
Account planning guidance
Messaging and differentiation
Referral source prioritization

Organizational Design

Sales team structure
Talent retention
Compensation strategy
Quota design
CRM adoption and alignment

Sales Execution

Activity

Account volume
Field time and distribution
Account management
Prospecting and new business development
Account penetration

Referral Management

Intake workflow
NTUC analysis
Referral conversion opportunities
Sales-to-intake alignment
Patient flow visibility

Messaging

Messaging and differentiation
Clinically connected rep positioning
Customer experience
Data-backed conversation guidance
Referral partner engagement

Sales Support

Sales Enablement

Sales technology tools
Rep tools
Leader tools
BI and sales analytics
Admit budget methodology
Salesforce performance

Onboarding & Training

Rep onboarding
Leader onboarding
Rep development
Leader development
Coaching and performance management
Ongoing sales enablement support