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Market Intelligence and CRM for HME/DME

See demand clearly. Target smarter. Grow your business with confidence.

Trella helps HME and DME teams identify high-value referral sources, understand medical equipment demand, evaluate payer opportunity, and connect market intelligence to HME CRM workflows that drive measurable growth.

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Older man in a brown coat and cap sits in a wheelchair, smiling and looking to the side against a plain light background.

See where demand exists and where your team should act next.

Trella gives HME and DME teams the market, payer, referral, and account intelligence needed to identify opportunity, improve targeting, and grow with greater confidence.

Explore All Solutions
Understand payer mix and opportunity

Analyze payer distribution across your market to identify where to expand, which accounts to prioritize, and how to strengthen reimbursement strategy.

Identify high-value referral sources

See which physicians and facilities are ordering the products you provide. Prioritize outreach using patient volume, referral patterns, and product-level insights.

Execute in the field with confidence

Equip your team with CRM workflows that track activity, manage accounts, and convert insights into action across every stage of the sales process.

Target the right opportunities

Pinpoint demand by product category and specialty. Align your sales strategy to the services driving growth in your market.

How We Help

One platform. Everything your HME team needs.

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Use HME data to evaluate referral sources, patient location, product demand, payer mix, competitive activity, and code-set-level market opportunity.

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A data dashboard shows hospice statistics, highlighting Lakeshore Hospice with 18,955 patients, and an average Medicare length of stay of 42 days. A photo of an older woman is included above.

Manage account relationships, track sales activity, coordinate follow-up, and connect field execution to referral and order growth.

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A man stands smiling next to graphics showing hospital referral data, wheelchair code set numbers, and a CRM app displaying scheduled meetings and locations.

HME Solutions

A complete picture of demand, referrals, orders, and payer opportunity.

HME teams need a clear view of product demand, referral sources, payer opportunity, and account activity. Trella helps teams focus on the right markets, prioritize high-value relationships, and act with confidence.

Identify physicians, facilities, hospitals, home health agencies, skilled nursing facilities, and other organizations tied to demand for your code sets.

A table from Trella Insights displays physicians' names, claim counts, code set (Bracing), patient numbers, and highest affiliated organizations across four categories.

Understand which products and services are being used in your market and where patient volume is concentrated.

A chart shows claim counts rising to 5,053, up 15.24% from last year, with a profile above labeled Dr. Jeffrey Bahr, Orthopedics, and a tag indicating "Bracing".

Compare commercial negotiated rates by payer, provider, geography, and code to inform contracting and market strategy.

A table displays healthcare organizations, their service codes, billing modifiers, and billing codes, with one row for SummitPeak Medical at Home highlighted in green.

Track activity, manage follow-up, and coordinate sales execution with CRM workflows built around referral growth.

A panel labeled "Leads" displays a list of five hospitals, each with an account owner and a green label showing the date they were added.

Trella Impact

Data coverage built for HME growth.

Trella gives HME and DME teams access to payer, provider, code-level, and market intelligence that helps them understand opportunity, improve targeting, and make stronger business decisions.

170M

lives covered across included commercial insurance plans in payer rates data

95%

of commercial coverage in the United States represented in payer rates data

7,000+

HCPCS codes included in payer rates data

See Your Market. Your Competitors. Your Opportunities. 

Get a personalized walkthrough of your referral landscape, competitive positioning, and market share insights — powered by Trella’s gold-standard market insights solution.

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Where AI-enabled intelligence becomes decisive action.

From market intelligence and CRM to care transition automation, Trella connects intelligence and workflows to improve business and clinical outcomes.

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