Ian Juliano, Executive Chairman


“I started this business with my own capital, because I knew something needed to be done. How can we trust our loved ones to a system that doesn’t have transparency and accountability for performance?”

Few people have more experience in the healthcare technology and data analytics sectors than Ian Juliano, a vocal proponent for a more efficient and transparent healthcare industry. Prior to founding Trella Health, Ian was CEO of HomecareCRM (HCRM), a census growth platform for the Post-Acute Care (PAC) industry.


During Ian’s tenure, HCRM doubled its recurring revenue within five quarters. He also engineered the successful sale of HCRM to SigmaCare, a VC-backed PAC IT provider.


Prior to HCRM, Ian was EVP of Corporate Development for Brightree, the largest software provider to the Durable Medical Equipment market. At Brightree he led the acquisition of CareAnyware, a SaaS-based home health and hospice EMR, to expand Brightree’s reach into those markets.


Before Brightree, Ian was CFO of CRE Secure, a VC-backed e-commerce platform, which was acquired by ControlScan.


Ian also spent over 15 years in senior corporate development roles, including at Certegy (now Fidelity National Finance) and West Corporation, where he led over $1 billion in M&A bids, closing nearly half of them, in the healthcare technology and fintech industries. His early career began at Price Waterhouse.


Through the University of Pennsylvania dual degree program, Ian earned bachelor’s degrees in business and psychology from the Wharton School and the College of Arts and Sciences, respectively. He also holds an MBA from the Kellogg Graduate School of Management, and he earned academic honors at both institutions.