Trella Health Announces Marketscape for Home Health and Hospice

January 14, 2020


ATLANTA, GA—Trella Health announced today the general availability of Marketscape for Home Health and Hospice, a complete reimagination of the company’s solution. As the preeminent source for current and complete post-acute outcomes data and analytics, Marketscape is a continuation of the transformation Trella is leading for home health and hospice business development teams.


“We’re thrilled about launching Marketscape for Home Health and Hospice,” said Trella CEO Ian Juliano. “Drawing heavily from customer input and understanding their day-to-day workflows, we designed the solution specifically for time-constrained sales managers and representatives in the field.” Marketscape surfaces critical information in an accessible, customizable, and collaborative format so home health and hospice providers can engage referral sources in an entirely new way.


Marketscape for Home Health and Hospice is available starting today and features exciting new functionality, including the ability to:


  • Prioritize and assign accounts for improved territory management
  • Build tailored target lists, reports, and data tables you can share with your team
  • Create data-driven, personalized presentations directly within the platform
  • Customize how you view results while exploring growth opportunities in your market


Trella also integrated additional metrics into the solution such as star ratings, patient risk scores, and Patient-Driven Groupings Model (PDGM) data for home health agencies.


To learn more or see a complete demonstration of Marketscape, please visit


About Trella Health
Trella Health provides post-acute business development leaders with the most complete picture of care activity in their service areas so they can explore new opportunities for growth. As one of only a few companies in the country deemed an Innovator under the Centers for Medicare and Medicaid Services’ Virtual Research Data Center Program, Trella has access to 100% of Medicare Part A and Part B claims data. Trella analyzes 1.2 billion claims annually and presents relevant insights to nearly 10,000 users so they can build higher-performing care networks, serve more patients, and reduce the cost of care.

Ashton Harrison

With a diverse background of sales and healthcare marketing, Ashton manages Trella’s events, press releases, and media and association relations. After graduating from Florida State University with a major in communications, she began her career at Greenway Health, a EHR company, where she found her passion for the healthcare industry. At Trella Health, she’s able to do all the things she loves about marketing — engaging at events, interactions with partners, and creating marketing pieces that share insight on Trella’s journey.