Breaking Ground after COVID-19

Best Practices for Post-Acute Business Development Teams

On this joint webinar hosted by Trella Health and Homecare Homebase we discuss:


  • How to create a growth mindset with your team
  • Discovering the power of data analytics
  • How to utilize CRM capabilities to rebuild and drive new business


Host Tom Maxwell and guest speaker, Kevin Gunter,  share their experience working with Trella Health and Homecare Homebase. Trella’s Director of Sales & Enablement, Whitney Jackson, and Homecare Homebase’s VP of Sales, Matt McCarthy, provide best practices for post-acute business development teams.

Tom Maxwell

Co-Founder at Muse Healthcare

Co-CEO of Maxwell Healthcare Associates

Kevin Gunter


HCSC and Agape Hospice

Whitney Jackson

Director of Sales & Enablement

Trella Health

Matt McCarthy

VP of Sales


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Ashton Harrison

With a diverse background of sales and healthcare marketing, Ashton manages Trella’s events, press releases, and media and association relations. After graduating from Florida State University with a major in communications, she began her career at Greenway Health, a EHR company, where she found her passion for the healthcare industry. At Trella Health, she’s able to do all the things she loves about marketing — engaging at events, interactions with partners, and creating marketing pieces that share insight on Trella’s journey.