Best Practices for Post-Acute Business Development Teams

By Ashton Harrison | April 19, 2021

Post-acute business development teams have been faced with unprecedented challenges as a result of the pandemic, and to stay visible to referral partners, they have had to adapt and establish new sales and marketing strategies. To accelerate growth within increasingly competitive markets, agencies must partner with the right organizations and utilize top metrics and technology.


Trella Health’s VP of Customer Success, Andy Powell, spoke with post-acute leaders about their unique perspectives and innovative strategies to improve business development practices for their organization and team.


Guest speakers on the webinar included Jonathan Lew, Director of Referral Management with Plum Healthcare Group, Andrew Salmon, Owner and Director of Network Development for Salmon VNA & Hospice, and Molly Holmes, VP of Sales for Knute Nelson Home Care. The industry leaders spoke on how they:

  • Establish best practices to create successful business development strategies
  • Utilize tools and data to build and expand their partner network
  • Plan future initiatives to grow and expand their agency’s presence


As Trella Health and Enquire customers, these industry leaders share their own perspectives on how CRM and market data use have contributed to success for their agency.


About the Author:

Ashton Harrison, Marketing Engagement Manager

With a diverse background of sales and healthcare marketing, Ashton manages Trella’s events, press releases, and media and association relations. After graduating from Florida State University with a major in communications, she began her career at Greenway Health, a EHR company, where she found her passion for the healthcare industry. At Trella Health, she’s able to do all the things she loves about marketing — engaging at events, interactions with partners, and creating marketing pieces that share insight on Trella’s journey.