Personalization in Post-Acute: Digital Marketing Best Practices

By Shelly Wing | November 5, 2021

Post-acute organizations are feeling the sting of staffing shortages, limited access to physicians and hospitals, and a lack of time and resources to operate – let alone grow. But, as 2022 planning and budgeting is already underway – growth is top of mind.


Innovative post-acute leaders will take advantage of digital resources to create a plan for long-term operational growth. Whether you’re looking to increase referrals or optimize your current patient mix, you need a way to stand out to your referral partners.


In this on-demand webinar, Trella Health and Salesloft discussed the importance of personalization in your outreach and how you can start improving your post-acute digital marketing efforts.


Complete the form to access the on-demand recording of Personalization in Post-Acute: Digital Marketing Best Practices to learn:

  • What personalization is – and how it impacts success
  • Best practices for post-acute personalization
  • How to have more data-driven, personalized conversations at scale


About Salesloft:

Salesloft helps thousands of the world’s most successful selling teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win.


About Trella Health:

Trella is the leader in healthcare analytics and insights that help post-acute care organizations optimize their sales, marketing, and business development. Trella’s comprehensive data and actionable insights help their customers target the right referral partners and present more confidently, regardless of their growth goals.



About the Author:

Shelly Wing, Demand Generation Manager

Shelly is a passionate B2B marketing and content strategist. She creates and executes demand generation programs to make it easier for potential customers to learn about Trella’s solutions. She studied English at the University of Georgia before entering the world of sales and marketing. With experience in multifamily, SaaS, and IoT companies, Shelly consistently creates content that engages buyers at the right time and in the right way. At Trella Health, she’s excited about helping make a meaningful impact in all areas of post-acute healthcare.