Reframe your Business Development Strategy

The landscape of healthcare marketing and business development is constantly evolving. With COVID-19, regulation changes, and more emphasis placed on total cost of care, physicians and health systems are looking for quantifiable reasons to partner with post-acute care providers.


In this on-demand webinar from Trella Health and WellSky, you’ll learn how leading organizations in the post-acute care industry are reinventing their strategies. Hear innovative ideas for business growth from Cindy Campbell, Director of Operational Consulting at WellSky, Sharon Harder, President of C3 Advisors, and Kirsten Reed, Director of Product Marketing at Trella Health. With a breadth of healthcare experience, our speakers shared exciting new concepts and answer your marketing strategy and business development questions.


Access the webinar recording, “Reframe Your Business Development Strategies” to learn:

  • How to leverage data to be more successful
  • Strategies for improved territory planning
  • Benefits of utilizing tools and technology



Our Speakers:


Cindy Campbell – Director of Operational Consulting at WellSky

Cindy is a results-driven, innovative, and passionate clinician and executive. With extensive experience directing national management consulting teams that serve the continuum of healthcare, she is an advocate for leveraging technology to deliver patient-centered healthcare at home.


Sharon Harder – President of C3 Advisors, LLC

Sharon has over three decades of executive management experience in the healthcare industry. She engages with clients to develop and implement the strategic vision required to improve their profitability and competitive position in the rapidly transforming healthcare marketplace.

Cindy Campbell - Director of Operational Consulting at WellSky

Cindy Campbell

Director of Operational Consulting


Sharon Harder - President C3 Advisors

Sharon Harder


C3 Advisors

Kirsten Reed - Director of Product Marketing shares business development strategies with post-acute industry leaders.

Kirsten Reed

Director of Product Marketing

Trella Health

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Shelly Wing

Shelly is a passionate B2B marketing and content strategist. She creates and executes demand generation programs to make it easier for potential customers to learn about Trella’s solutions. She studied English at the University of Georgia before entering the world of sales and marketing. With experience in multifamily, SaaS, and IoT companies, Shelly consistently creates content that engages buyers at the right time and in the right way. At Trella Health, she’s excited about helping make a meaningful impact in all areas of post-acute healthcare.