Highlights: In a typical year, between 8% and 15% of post-acute care (PAC) National Provider Identifiers (NPIs) become inactive. Despite these inactivity rates, new entrants into the PAC market have only led to a slight decrease in active home health NPIs (1.7%) and an increase in hospice...
Trella Health’s Revenue Enablement Manager, Jonas Fortenberry, recently sat down with Alex Spanko of Skilled Nursing News (SNN) during SNN’s Virtual Reputation & Referral Summit to discuss the most effective and efficient targeting strategies to improve referral relationships for skilled nursing facilities (SNFs). By using...
As we round out the first month of the new year, it’s a good idea to take a step back and look at how your Q1 post-acute marketing strategies are performing. Whether you kicked off the year with a strong plan in place or had some things left to nail down, your progress...
As we’ve discussed in earlier blogs, patient care pathways give us a clear view of the route that a patient follows from a given starting point – for our purposes, from the point of discharge from a stay in an acute setting. When we study...
Relationship-based marketing isn’t cutting it anymore. With the rise of value-based payment models, the impact of COVID-19 on the post-acute care (PAC) market, and other factors, sales teams and business development reps need more than a box of donuts to set their PAC organizations apart from the competition. To show...
With 2022 right around the corner, agencies are heads down planning their strategy for the new year. To reach strategic growth goals, agencies need actionable data to serve as the key driver for every referral conversation. Agencies must lead referral conversations with data to easily communicate...
With 2021 coming to an end and 2022 fast approaching, it’s important to understand how the post-acute care industry has performed over the last few quarters. Year-end reviews are always critical to implementing effective strategies, but it is perhaps even more important to take a look back this year, in light of the...
Digital marketing in the post-acute world isn’t new, but it also isn’t something that every sales or marketing rep is utilizing. If adding digital tactics to your marketing toolkit seems daunting, don’t worry! In a recent webinar with Salesloft, we discussed five crucial strategies for using personalization in digital marketing...
A patient care pathway illustrates the places of care a patient follows from a given starting point. For our purposes, we chose to follow patients’ care journeys after discharge from an inpatient stay. By analyzing aggregate patient pathways, we can begin to calculate utilization of...
In a recent collaborative webinar, Trella Health’s VP of Marketing Jess Chew sat down with Alexandria Snow, the solution marketing director at SalesLoft, to discuss a few best practices for digital marketing and personalization in post-acute care. Trella Health is a leading provider of actionable insights...
