During Hospice News’ recent Growth Summit, Trella Health Revenue Enablement Manager Jonas Fortenberry sat down with Hospice News reporter Holly Vossel to discuss unconventional growth strategies to increase hospice referrals in today’s healthcare landscape. Along with answering questions from attendees, Fortenberry discussed the changing face of...
Highlights: Total cost of care for beneficiaries receiving hospice more than three months before death was an average of $23,000 lower than beneficiaries that received no hospice care in the last month of life. Compared to patients who did not utilize hospice, the average total cost...
As we round out the first month of the new year, it’s a good idea to take a step back and look at how your Q1 post-acute marketing strategies are performing. Whether you kicked off the year with a strong plan in place or had some things left to nail down, your progress...
As we’ve discussed in earlier blogs, patient care pathways give us a clear view of the route that a patient follows from a given starting point – for our purposes, from the point of discharge from a stay in an acute setting. When we study...
Relationship-based marketing isn’t cutting it anymore. With the rise of value-based payment models, the impact of COVID-19 on the post-acute care (PAC) market, and other factors, sales teams and business development reps need more than a box of donuts to set their PAC organizations apart from the competition. To show...
With 2021 coming to an end and 2022 fast approaching, it’s important to understand how the post-acute care industry has performed over the last few quarters. Year-end reviews are always critical to implementing effective strategies, but it is perhaps even more important to take a look back this year, in light of the...
A patient care pathway illustrates the places of care a patient follows from a given starting point. For our purposes, we chose to follow patients’ care journeys after discharge from an inpatient stay. By analyzing aggregate patient pathways, we can begin to calculate utilization of...
In a recent collaborative webinar, Trella Health’s VP of Marketing Jess Chew sat down with Alexandria Snow, the solution marketing director at SalesLoft, to discuss a few best practices for digital marketing and personalization in post-acute care. Trella Health is a leading provider of actionable insights...
In most specialized industries, a swell of companies compete for attention in the same customer pool, trying to attract a limited number of clients. Not so in the booming home health care market, where those in need of the service are expanding at a far...
Several weeks ago, we launched a survey to determine the post-acute growth strategies that owners, operators, and managers would be focused on in the new year. Given the impacts COVID-19 has had on the post-acute industry, it was clear to us here at Trella that traditional, linear growth wasn’t going...
