AI-Enabled Market Intelligence

See your market. Target with precision. Grow with confidence.

Built on billions of healthcare data points, Trella Insights helps healthcare organizations see their market, identify referral opportunities, and drive measurable growth. Trella customers consistently outperform national admit growth trends by more than 10%.

Core Capabilities

Everything your team needs to find opportunity, prove value, and act on it.

From rep-level referral targeting to executive market planning, Trella Insights helps teams prioritize the right accounts, strengthen referral relationships, and focus efforts where they can make the greatest impact.

Market visibility & referral intelligence

Understand referral sources, patient flow, market share, and competitive positioning across your service areas. Teams can identify high-value physicians, facilities, and organizations, then prioritize outreach based on market activity instead of guesswork.

Identify and prioritize the physicians, facilities, and organizations driving patient volume, referrals, orders, or service demand in your market.

See where patients are coming from, where they are going, and how referral relationships are shifting across various settings.

Understand your position in the market, benchmark against competitors, and identify where your team is gaining or losing ground.

AI-powered intelligence is coming to Trella Insights.

Ask Trella AI will help teams turn complex market questions into instant, actionable takeaways. Explore how Trella AI is bringing smarter intelligence to Insights.

Explore Trella AI

Performance, quality & competitive intelligence

Give teams a clearer view of care quality, service quality, cost, utilization, and performance trends. Use market insights to show referral partners how your organization compares, support stronger conversations with health systems, and align growth strategy to the outcomes that matter.

Benchmark performance against competitors and market averages using quality, utilization, cost, and outcome metrics relevant to your service line.

Users can analyze patient location and product usage down to the 3-digit ZIP code level, helping you identify high-usage, underserved markets for geographic expansion.

With Sales Spotlight, you can access summarized, data-driven views of key referral sources and competitors so teams can quickly understand opportunity, performance, and positioning.

Strategic growth & market planning

Help executive, sales, marketing, operations, and payer relations teams evaluate expansion opportunities, strengthen strategic partnerships, and stay ahead of market shifts. Leaders can assess geography, payer mix, parent networks, and emerging demand to build more focused growth plans.

Understand Medicare Advantage activity, payer dynamics, referral patterns, and plan-level opportunity to inform growth, contracting, and payer strategy.

Provides transparency into commercial negotiated rates across all providers. This empowers Payer Relations leaders to compare rates by code, identify lucrative adjacent products, and negotiate better contracts with payers.

Reveal how provider organizations connect under parent networks to better understand true market share, enterprise influence, and partnership opportunities.

Health system network intelligence

See how patients move across your post-acute network, evaluate PAC partners by quality and cost, and identify leakage outside owned or preferred providers.

Compare post-acute providers by quality, utilization, cost, patient volume, and outcomes to identify the strongest partners across your market.

See where patients are going after discharge, identify leakage outside owned or preferred networks, and uncover opportunities to improve network alignment.

Use market, quality, and cost intelligence to guide partnership decisions and build stronger post-acute networks.

Who We Help

Built for every team making market, network, and growth decisions.

Whether your team is planning at the executive level or preparing for field conversations, Market Insights delivers the post-acute care insights needed to focus marketing efforts, guide outreach, and build stronger partnerships.

Executives

Make strategic decisions with visibility into markets, networks, referral patterns, Medicare Advantage trends, quality performance, and total cost of care.

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Sales Leader

Coach teams, prioritize territories, measure activity, and align reps to the accounts with the greatest referral growth potential.

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Operational Leaders

Improve visibility into referral activity, intake performance, patient flow, and operational efficiency across post-acute care workflows.

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Sales Representatives

Walk into every referral conversation prepared with data-backed insights, competitive positioning, and clear next steps for building stronger relationships.

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Clinical Leaders

Benchmark quality, evaluate outcomes, and use performance data to guide clinical strategy, referral conversations, and care delivery improvement.

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Payer Relations

Understand payer mix, Medicare Advantage activity, contract opportunities, and market-level reimbursement trends to support stronger payer conversations.

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Better Together

Turn market intelligence into measurable action with Trella CRM.

Trella Insights shows your team where opportunity exists. Trella CRM helps teams act on that intelligence through outreach, relationship management, field workflows, and performance tracking.

Together, they create one connected view of market strategy, sales execution, and referral growth — helping health systems, post-acute, HME/DME, home infusion, and specialty pharmacy teams move from market opportunity to measurable action.

See Your Market. Your Competitors.
Your Opportunities.

Get a personalized walkthrough of your referral landscape, competitive positioning, and market share insights — powered by Trella’s gold-standard market insights solution.

Trella Impact

Growth backed by market AI-enabled intelligence.

Built on billions of healthcare data points, Trella Insights helps teams identify opportunities, prioritize accounts, benchmark performance, and accelerate growth.

10%

higher admit growth among Trella customers than national market trends

19 of 20

largest hospice providers are Trella customers

18 of 20

largest home health providers are Trella customers

90%

of lives 65+ in the U.S. covered by Trella’s collective dataset

Frequently Asked Questions about Insights

What is Trella Insights and what does it include?

Trella Insights is Trella Health’s post-acute market intelligence solution. It gives healthcare organizations access to referral patterns, patient flow, market share, payer mix, quality metrics, competitive benchmarks, and provider-level insights so teams can identify opportunities and act with confidence.

Who is Trella Insights designed for?

Trella Insights is designed for hospitals & health systems, home health, hospice, skilled nursing, HME/DME, and infusion organizations. It supports sales representatives, sales leaders, executive leadership, marketing, operations, data analytics, clinical leaders, and payer relations teams that need clearer visibility into referral sources, patient flow, market share, competitive positioning, and performance across the markets they serve.

How is Trella Insights different from other healthcare data tools?

Trella Insights is purpose-built for healthcare organizations and combines market data, referral intelligence, competitive insights, and performance benchmarks in one platform. Instead of giving teams raw data to interpret, Trella helps turn healthcare intelligence into clear next steps for referral targeting, market planning, and strategic growth.

How often is the data in Trella Insights updated?

Trella Insights includes data sources that refresh on regular cadences, including quarterly updates for key claims datasets. Some datasets, such as Medicare Advantage contracts and enrollment data, may refresh more frequently depending on the source and product package.

Does Trella Insights integrate with CRM?

Yes. Trella Insights and Trella CRM work together to help teams move from insight to execution. Teams can use market intelligence to identify the right referral sources, then use CRM workflows to manage outreach, track activity, and measure performance.

Where AI-enabled intelligence becomes decisive action.

From market intelligence and CRM to care transition automation, Trella connects intelligence and workflows to improve business and clinical outcomes.