Post-Acute Care Sales Platform

Coach your team toward smarter referral growth.

Trella helps sales leaders prioritize high-value referral sources, coach reps with better visibility, and connect market intelligence to CRM workflows that drive consistent growth.

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63,000+ Users Across 17,000+ Post-Acute Providers, HME/DME, Infusion, Specialty Pharmacy, and Health Systems

Prioritize the right accounts

Focus sales representatives on physicians, facilities, health systems, and markets with the strongest referral opportunity.

Coach with better visibility

Use Trella CRM activity, goal tracking, referral trends, and performance data to see where sales representatives need support.

Improve referral follow-through

Give sales, intake, and referral teams shared visibility so opportunities move faster and fewer leads fall through the cracks.

The integrated platform for sales leaders.

Trella helps sales leaders align teams around the right targets, track field activity, monitor referral movement, and coach with confidence using market intelligence, CRM workflows, and referral management visibility.

Account prioritization

Identify high-opportunity physicians, facilities, referral sources, care partners, and markets based on patient volume, referral patterns, payer mix, Medicare Advantage activity, and competitive dynamics.

Territory and market planning

Build smarter territories using market intelligence, geography, service line opportunity, referral behavior, and care setting trends so reps focus where growth potential is highest.

Sales activity and coaching visibility

Track calls, visits, follow-up, goal progress, and account engagement so leaders can connect sales effort to referral growth and coach reps with clearer performance insight.

Sales coaching

Use structured coaching workflows, activity history, and performance insights to guide rep development, reinforce best practices, and improve field execution.

Conversation intelligence

Give reps data-backed talking points, competitive context, quality metrics, and provider insights that support stronger conversations with healthcare providers and health systems.

testimonials

What leaders say about Trella

“Trella allows our sales team to walk into conversations with data — not just opinions.I often describe it this way: Trella enables us to speak objectively, not subjectively. That matters when you’re trying to influence behavior and build trust with high-value referral sources.”

Carlton Merritt

Sr Dir of Sales & Marketing · Alternate Solutions Health Network

“Trella Insights played a key role in shaping our territory strategy, not based on just a feeling, but on clear, actionable data.”

Adam Butler

VP of Program Development · PruittHealth

“The CRM helps them see how they are executing against their plan and what the results are based on their behaviors, activities, accounts they’re choosing to call on, etc.”

Russ Krengel

CEO · Kindful Health

Trella Impact

Built to improve sales productivity and referral growth.

Trella helps sales leaders reduce manual work, improve coaching visibility, and keep teams focused on the accounts most likely to drive measurable growth.

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47%

reduction in calendar management time

1-1.5 hours

saved per sales representative per week

63,000+

users across Trella products