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The New Referral Landscape: Strategies for Growth Amid Today’s Market Headwinds 

Jul 15, 2026 | 12:00 PM EDT
Register for the webinar by filling out the form.

The biggest threat to growth isn’t the evolving market landscape — it’s failing to adapt to it. 

Referral patterns are changing. Medicare Advantage continues to reshape patient flow, value-based care is raising expectations for post-acute providers, and new payment models and regulatory changes are transforming how referral decisions are made. 

Today’s healthcare leaders face increasing pressure to grow despite shrinking margins, staffing constraints, changing payer dynamics, and heightened competition. 

The good news? While you can’t control the market, you can control how you respond to it. 

A woman with long blonde hair wearing a gray blazer and white blouse smiles at the camera in a bright office setting.
Jess Chew
EVP, Growth at Trella Health
A woman with long blonde hair wearing a white blazer stands in front of a concrete wall, smiling at the camera.
Natalie Deckbar
Sales Director
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Josh Price
Senior Solutions Engineer

Join Trella Health’s experts on Wednesday, July 15 at 12:00 PM ET for a leadership discussion on the forces reshaping today’s referral landscape — and the data-driven strategies leading organizations are using to respond with confidence. 

We’ll cover: 

  • Today’s biggest market headwinds — and their impact on referral growth 
  • Where the data reveals new growth opportunities 
  • Practical strategies to adapt your growth strategy 
  • A framework for measuring and sustaining success 


Don’t just react to today’s market changes — learn how to anticipate them, adapt your strategy, and position your organization for long-term growth. 

By the end of this session, you’ll walk away with a clearer strategy for identifying high-value infusion referral sources and using data to guide smarter, more effective business development efforts. 

Where AI-enabled intelligence becomes decisive action.

From market intelligence and CRM to care transition automation, Trella connects intelligence and workflows to improve business and clinical outcomes.