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The New Referral Landscape: Strategies for Growth Amid Today’s Market Headwinds 

Watch the on-demand webinar by filling out the form.

Today’s referral landscape looks very different than it did just a few years ago. Increased regulatory scrutiny, evolving value-based care models, hospital consolidation, and growing pressure to do more with fewer resources are reshaping how post-acute providers compete for referrals.

The organizations succeeding in this environment aren’t just reacting to change—they’re adapting their strategies. They’re using data to identify new growth opportunities, demonstrate measurable value to referral partners, strengthen hospital relationships, and empower their teams with AI-enabled workflows.

Watch Trella Health’s experts on-demand for a leadership discussion on the forces reshaping today’s referral landscape — and the data-driven strategies leading organizations are using to respond with confidence. 

In this webinar, you’ll learn how to:

  • Adapt your growth strategy in response to the CMS enrollment moratorium and today’s regulatory environment.
  • Use data to educate referral sources and demonstrate the value of hospice care.
  • Differentiate your skilled nursing organization with measurable outcomes that matter to hospitals.
  • Apply AI in practical ways to improve productivity and support better decision-making.
  • Turn market intelligence into actionable strategies for referral growth.

Whether you’re leading growth, operations, or business development, you’ll leave with practical insights and real-world examples you can use to navigate today’s market with confidence.

A woman with long blonde hair wearing a gray blazer and white blouse smiles at the camera in a bright office setting.
Jess Chew
EVP, Growth at Trella Health
A woman with long blonde hair wearing a white blazer stands in front of a concrete wall, smiling at the camera.
Natalie Deckbar
Sales Director
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Josh Price
Senior Solutions Engineer

Where AI-enabled intelligence becomes decisive action.

From market intelligence and CRM to care transition automation, Trella connects intelligence and workflows to improve business and clinical outcomes.