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From Activity to Impact: How Sales Coaching Software in CRM Improves Sales Performance

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See how formalizing coaching processes helps sales managers and reps focus on measurable improvement, team performance, and consistent revenue growth.  

Join Alex Chesnutt, Senior Product Manager, and Josh Price, Senior Solution Engineer, for an inside look at how Trella CRM is redefining sales coaching and why it should be a core part of every sales manager’s workflow. 

Alexis Chesnutt
Senior Product Manager
Josh Price
Senior Solution Engineer

With the Sales Coaching feature within Trella CRM, sales managers can provide structured feedback, conversation analytics, and real-time coaching to help sales teams improve field-readiness, skill development, and team performance.  

From territory reviews to ride-along evaluations, you will see how formalizing coaching processes with structured training, skill building, and performance tracking helps sales managers and reps focus on measurable improvement, team performance, and consistent revenue growth.  

In this webinar, you will learn how CRM Coaching can: 

  • Formalize your coaching strategy: Standardize how coaching is delivered across your team with built-in templates and workflows that ensure consistency and accountability.  
  • Improve manager and rep performance: Give managers a structured way to deliver feedback and help reps clearly understand their progress over time.  
  • Leverage conversation intelligence, call recording, and automated feedback: Analyze sales conversations, objection handling, and surface coaching opportunities to drive continuous improvement and sharpen sales skills. 

Watch On-Demand Today! 

Where AI-enabled intelligence becomes decisive action.

From market intelligence and CRM to care transition automation, Trella connects intelligence and workflows to improve business and clinical outcomes.