Relationship-based marketing isn’t cutting it anymore. With the rise of value-based payment models, the impact of COVID-19 on the post-acute care (PAC) market, and other factors, sales teams and business development reps need more than a box of donuts to set their PAC organizations apart from the competition. To show...
Atlanta, GA Trella Health, a leading source of healthcare growth insights and performance analytics, today announced its acquisition of PlayMaker Health. The combination allows Trella to infuse its robust, actionable market intelligence and acclaimed customer experience capabilities with PlayMaker’s mobile-first customer relationship management (CRM) offering. Together the companies create the post-acute care industry’s most comprehensive market intelligence, engagement, and growth platform. “We are thrilled to...
Top Growth and Operational Focus Areas for PACs in the New Year The post-acute care industry has seen a considerable amount of impacts and shifts over the past few years. As we head into 2022, we asked post-acute care organizations to evaluate and identify their top...
With 2022 right around the corner, agencies are heads down planning their strategy for the new year. To reach strategic growth goals, agencies need actionable data to serve as the key driver for every referral conversation. Agencies must lead referral conversations with data to easily communicate...
With 2021 coming to an end and 2022 fast approaching, it’s important to understand how the post-acute care industry has performed over the last few quarters. Year-end reviews are always critical to implementing effective strategies, but it is perhaps even more important to take a look back this year, in light of the...
Digital marketing in the post-acute world isn’t new, but it also isn’t something that every sales or marketing rep is utilizing. If adding digital tactics to your marketing toolkit seems daunting, don’t worry! In a recent webinar with Salesloft, we discussed five crucial strategies for using personalization in digital marketing...
A patient care pathway illustrates the places of care a patient follows from a given starting point. For our purposes, we chose to follow patients’ care journeys after discharge from an inpatient stay. By analyzing aggregate patient pathways, we can begin to calculate utilization of...
In a recent collaborative webinar, Trella Health’s VP of Marketing Jess Chew sat down with Alexandria Snow, the solution marketing director at SalesLoft, to discuss a few best practices for digital marketing and personalization in post-acute care. Trella Health is a leading provider of actionable insights...
In most specialized industries, a swell of companies compete for attention in the same customer pool, trying to attract a limited number of clients. Not so in the booming home health care market, where those in need of the service are expanding at a far...
Atlanta, GA Trella Health, a leading source of healthcare growth insights and performance analytics data, today announced it closed a significant funding round. The investment was led by Cressey & Company LP, a private investment firm focused on building leading healthcare services and technology businesses, with...
