Utilizing Market Insights to Identify New Markets

By Ashton Harrison | July 6, 2022

John King, Executive Vice President of Sales & Operations for Vital Care Infusion Services, shares how he and his sales team utilize market insights to form a strategic sales process. Check out the recording to learn how market insights have allowed his team to enhance referral source targeting, assess new market opportunities, and grow their business.



  • John King, Executive Vice President of Sales & Operations, Vital Care Infusion Services
  • Jason Dillon, Regional Sales Director, Trella Health

About the Author:

Ashton Harrison, Marketing Engagement Manager

With a diverse background of sales and healthcare marketing, Ashton manages Trella’s events, press releases, and media and association relations. After graduating from Florida State University with a major in communications, she began her career at Greenway Health, a EHR company, where she found her passion for the healthcare industry. At Trella Health, she’s able to do all the things she loves about marketing — engaging at events, interactions with partners, and creating marketing pieces that share insight on Trella’s journey.