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Trella Health Resources

Explore expert insights, market-leading reports, and practical strategies powered by the healthcare intelligence trusted by leading organizations across the care continuum — helping teams make smarter decisions and drive healthier outcomes.

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On Demand Webinar
Product Showcase: New Payer Rates Dashboards — Deeper, More Actionable Insights
Accessing payer rate data is powerful, but making sense of it? That’s where Trella’s new Payer Rates dashboards come in. In this on-demand webinar, Trella Health Senior Product Marketing Manager, Katherine Karalis, and Senior Solutions Engineer, Josh Price, unveil major upgrades to its Payer Rates solution, including new dashboards that offer deeper, more actionable insights. Watch the […]
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Blog
Using Historical Utilization to Guide Medicare Advantage Contract Negotiations
As the Medicare Advantage (MA) market continues to expand, post-acute care providers are reevaluating how they approach contracting decisions. With increasing pressure to deliver high-value care while managing tight margins, understanding the behavior of MA contracts has never been more important.  One of the most effective ways to assess whether a contract will support an […]
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Dark blue "Kindful Health" logo with "Kind" inside a heart shape, all on a light, plain background.
Case Study
Kindful Health: Driven by Purpose, Guided by Data
Kindful Health is a privately owned company focused on providing patients and their families with the full promise of the hospice benefit. After a career in banking, CEO of Kindful Health, Russ Krengel, sought an industry with more purpose and found it in building best-in-class post acute care service companies. The Trella team spoke with […]
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Blog
Eliminating the Hidden Costs of Misaligned Referral Strategies
Growth requires more than hustle — it requires precision. Many organizations still base referral strategies on outdated assumptions or siloed data — leading to inefficient outreach, poor conversion, and wasted resources. Without a clear line of sight into who to target, why, and how, teams are left chasing volume over value. To create sustainable, strategic […]
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On Demand Webinar
Drive Referral Growth with Persona-Based Messaging and Data
Referrals aren’t earned just by showing up — they’re earned by knowing your value and aligning it with what your referral sources care about most. In this on-demand webinar, we’ll explore how home health sales reps and growth leaders use persona-based data to tailor their message to each role’s priorities, demonstrate value with confidence, and […]
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Press Release
Trella Health Welcomes David Kerr as Chief Technology Officer to Lead Scalable…
ATLANTA, GA (May 13, 2025) — Trella Health, the leading provider of market intelligence and integrated customer relationship management (CRM) solutions for post-acute care, HME, and Infusion organizations, is pleased to announce the addition of David Kerr to Trella Health’s leadership team as Chief Technology Officer (CTO). Reporting directly to Scott Tapp, CEO of Trella […]
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Blog
Smarter Medicare Advantage Contracting: Data-Driven Strategies for Sustainable Growth
As Medicare Advantage (MA) continues its rapid expansion—now covering nearly 55% of all Medicare-eligible beneficiaries as of early 2024—healthcare providers must refine their strategies to remain competitive. With the shift away from traditional fee-for-service models, the ability to negotiate, manage, and optimize MA contracts is becoming a vital differentiator for success. In a recent webinar, […]
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Blog
When Discharge Details Get Lost, Patients Wait
Alongside clinical considerations, patient-specific personal needs — like access for family visitors, alignment with cultural or spiritual practices, or proximity to familiar communities — play a major role in patient discharge decisions. When hospitals and post-acute care (PAC) providers aren’t fully aligned on these factors, patients and their families are left navigating a confusing and […]
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Williams Bros. Health Care Pharmacy logo with tagline “Focused on your health since 1899” on a light background.
Case Study
Williams Bros. Pharmacy: Leveraging Trella Health’s Market Data to Drive Expansion and…
Williams Bros. is an independent, family-owned pharmacy, and serves the health of individuals and communities in Indiana, Illinois and Kentucky. From long-term care and compounding pharmacy services to respiratory and infusion therapy as well as safe home modifications and home medical equipment, Williams Bros. provides all pharmacy and medical needs. Scott Sell, Director of Business […]
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Logo for Summit Home Care & Hospice featuring a stylized mountain inside a blue gradient frame above the company name in bold lettering on a light background.
Case Study
Summit Home Care & Hospice: Driving Expansion with Data
Headquartered in Columbus, Ohio, with local clinicians in cities and towns throughout Ohio and Indiana, Summit Home Care provides specialty health care in the home and does so with world-class, concierge level service. Their nurses, home health aides, therapists, and social workers work closely with physicians to provide the highest level of care available … […]
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Blog
Best Practices for Coaching Sales Reps in the Field
Effective sales coaching is a vital component of any successful sales team, especially in complex industries such as post-acute care, home medical equipment (HME), and infusion sales. In these fields, sales representatives must build strong referral relationships and keep up with ever-evolving industry trends. Sales managers play a crucial role in guiding their teams toward […]
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Logo for Optimal Care with an abstract heart icon above the name. Text below reads: Physician Services, Home Health, Hospice. Background is light gray.
Case Study
Optimal Care: Streamlining Sales & Processes with Trella CRM
We sat down with valued Trella customer, Jenni Myrick, Director of Sales at Optimal Care, to discuss CRM impacts, strategy, and improvements it’s made to their business. Customer Spotlight Tell us about your company A few highlights of our agency are that we have been Nurse Owned and Operated for 20 years with 24/7 Nursing […]
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From market intelligence and CRM to care transition automation, Trella connects intelligence and workflows to improve business and clinical outcomes.