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The 5 Sales KPIs That Decide Your Q3

A printed Trilella Health document on a desk titled “5 sales KPIs to watch in Q3,” featuring text, green accents, and a photo of a man working on a laptop.

By July, the year either gets back on track or gets harder to recover. This field guide breaks down the five metrics that signal whether Q4 will accelerate or stall — and how to act on them while there’s still time.

90%+
First-time documentation accuracy with electronic systems
35M+
People enrolled in Medicare Advantage as of Feb 2026
~26%
Of HME business volume now flows through MA plans
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What’s inside:

Five KPIs that move beyond activity tracking

Not more dashboards — a focused set of leading and operational indicators that show whether referral growth, follow-through, and payer dynamics are moving the right way, before closed revenue confirms what already happened.

  • Referral source concentration
  • Net new referring physicians per rep
  • Referral-to-setup conversion rate
  • Average revenue per referral source
  • Medicare Advantage mix of new referrals

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