Post-acute business development teams have been faced with unprecedented challenges as a result of the pandemic, and to stay visible to referral partners, they have had to adapt and establish new sales and marketing strategies. To accelerate growth within increasingly competitive markets, agencies must partner with the right organizations and utilize top metrics and technology.
Trella Health’s VP of Customer Success, Andy Powell, spoke with post-acute leaders about their unique perspectives and innovative strategies to improve business development practices for their organization and team.
Guest speakers on the webinar included Jonathan Lew, Director of Referral Management with Plum Healthcare Group, Andrew Salmon, Owner and Director of Network Development for Salmon VNA & Hospice, and Molly Holmes, VP of Sales for Knute Nelson Home Care. The industry leaders spoke on how they:
- Establish best practices to create successful business development strategies
- Utilize tools and data to build and expand their partner network
- Plan future initiatives to grow and expand their agency’s presence
As Trella Health and Enquire customers, these industry leaders share their own perspectives on how CRM and market data use have contributed to success for their agency.